Anchoring the Mind: Behavioral Economics of Decoy Pricing: Options, Asymmetry, and Invisible Manipulation in Modern Consumer Choice

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Anchoring the Mind: Behavioral Economics of Decoy Pricing: Options, Asymmetry, and Invisible Manipulation in Modern Consumer Choice

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Anchoring the Mind: Behavioral Economics of Decoy Pricing: Options, Asymmetry, and Invisible Manipulation in Modern Consumer Choice

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  • 9783565386925

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